With London Fashion Week celebrating it’s 25th year Best Believe has enrolled a super stylish London Fashion Week correspondent Roxanne Tierney. Originally from Birmingham and now residing in the capital, here in her own words Rox tells you a bit about her fabulous self and what she has been up to during LFW…
So firstly, I was born and brought up in the fabulous Royal Town of Sutton Coldfield, in the glorious West Midlands. I studied Fashion and Clothing at UCE Birmingham, straight after school then went on to a degree in Footwear design at London College of Fashion, in 2004. After a year out to gain relevant work experience I fell in love with the wonderful world of PR and started a 6-month placement at Escada. I then went on to intern at YSL, Stella McCartney and Burberry before going back to uni to get my degree.
I am proud of the fact I remained ‘unemployed’ for approximately 26 hours after leaving university – and was offered my job as a Junior Account Executive at Bryan Morel PR. It’s mostly a Fashion PR agency, run by the women who Absolutely Fabulous was based on (no, really…!) but we also look after two artists and an art gallery.
(My clients include; Debenhams Menswear, John Rocha Menswear, John Smedley menswear, Mango menswear, Thomas Sabo, Oliver Peoples, Mosley Tribes, Ede and Ravenscroft and Energie – others we represent but I don’t work on specifically are John Rocha, Osman Yousefzada, Miss Sixty, Killah, Jeannie McQueenie, John Smedley women’s and kids, Designer shoes from Spain and Mango).*JOHN ROCHA AND OSMAN YOUSEFZADA ARE SHOWING AT FASHION WEEK AT SOMERSET HOUSE TOMORROW*
It’s basically my job to get the press (everyone from the nationals, Sunday Times Style, Telegraph, Guardian etc and consumer, Vogue, Harpers, GQ, i-D, Dazed, to Regional, Birmingham Style etc) to write about and shoot my clients products. There’s a lot of phone calls, stress about our samples and deadlines – but it’s fun overall.
I’ve actually just got back from my first fashion week party of this season – the Beyond the Catwalk Exhibition at Somerset House (everything is going on here this year – its the new venue to celebrate 25yrs of fashion week). Friend and colleague Kimbo organised the event and sent us tickets yesterday – and although we’re all knackered after working late stuffing press releases into John Rocha folders -we’re all up for some champagne. My colleague Shel, and intern Jenn and I make our way to Somerset House on the tube, ready for a chill out before our mammoth day tomorrow.
It’s all pretty cool – Caryn Franklin was hosting, and apparently Sarah Brown (but I didn’t manage to spot her in the crowd), loads of really beautiful models and stylist press types. Oh and us…Leave at 10pm and wander to the tube for home time.
Up at an unreasonable hour tomorrow for the 11am John Rocha show. I’m at the office at 9am with colleagues Shel and Seren to collect the press releases. All 4 boxes of them. Thankfully I’ve booked us a car, as we’d die otherwise.
Then at about 1pm when it is all over and John has done his backstage interviews, we’re off for a team lunch and a quick rest before the Osman Yousefzada show at 3.15pm.
Osman is a central St Martins graduate who was born and raised in MOSELEY – (YES REALLY).I’ll mostly be wearing a black jersey dress with Balmain style exaggerated shoulders from good ol’ Topshop. Its always safer to wear black and as the shows are relatively close together this year – means I probably can get away with changing a necklace or shoes to look different for each.
Shoes at this moment are undecided. Maybe some purple Marc by Marc Jacobs heeled brogues from a few seasons ago – not sure yet!At 8pm we’ve got Osman’s after show party at Disco 24 in Soho. My director Andre (who I’m assistant to) has done the guest list, so Ill be there at 8pm so he (and Osman) don’t have heart attacks.
Should be fun as there’s some DJ’s from Boombox (Mmmelanie) and a drinks sponsor (hurraaahh!)
Rox will be filling us in with LFW news and reviews with stylish precision all week….Can’t wait!
[...] a fashion PR agency in London. Here in her own words she tells you how it is.. As I mentioned in my last post London fashion week is 25yrs old this year and as part of the celebrations they have moved the main [...]